From zero to success in 12 months for boutique Asset Manager
Having seen Buto successfully provide hosting and video strategy support to other asset managers, boutique firm TwentyFour Asset Management tasked Buto with a video challenge - help them go from a standing start with no video content within the business, to achieving measurable results within a year.
Buto provided a video platform account, serving content across the various international versions of TwentyFour website and social media accounts. The organisation also worked closely with Buto’s sister company - content agency Big Button - who have helped TwentyFour to success with video strategy and content production.
The collaboration of TwentyFour, Buto and Big Button has smashed the original objectives. Engagement with the website has rocketed, blog subscribers are dramatically increased, and they’ve seen a significant uplift in followers on social. All three parties are now looking forward to further successes, using video to cement the firm’s reputation as a leading provider of fixed income funds.