Video-first marketing for major car part brand
Back in 2011, TRW were struggling to replace an in-house video server that was not fit-for-purpose. Other enterprise video platforms they tried were unable to deliver through corporate firewalls without significant reconfiguration.
TRW came on-board with Buto to deliver content globally, on all devices, via 15 web editors operating in 15 languages.
Video is now so successful for TRW’s digital teams that campaigns are designed ‘video first’.