TRW

Video-first marketing for major car part brand

Challenge

Back in 2011, TRW were struggling to replace an in-house video server that was not fit-for-purpose. Other enterprise video platforms they tried were unable to deliver through corporate firewalls without significant reconfiguration.

Solution

TRW came on-board with Buto to deliver content globally, on all devices, via 15 web editors operating in 15 languages.

Result

Video is now so successful for TRW’s digital teams that campaigns are designed ‘video first’.

Buto London

Level 6

125 Old Broad Street

London

EC2N 1AR

Buto Birmingham

Studio 11

50-54 St Paul's Square

Jewellery Quarter

B3 1QS