Following the pack to financial services video success
mallowstreet had noticed a number of their clients, including M&G Investments, LGIM and TwentyFour Asset Management, using the Buto video hosting platform. mallowstreet wanted a platform that would engage with them on a personal level to resolve some minor integration challenges with their site, and were keen to benefit from more powerful features than their existing provider. Operating in the heavily regulated financial services sector, they needed the reassurance and trust of a platform with numerous clients in the same space, so they approached Buto.
The firm signed up for a Buto account, providing the hands-on support they require. Buto transitioned mallowstreet’s video content automatically from their old provider allowing for a swift, seamless switch with no loss of video presence. Buto’s customer success and technical team continue to work with mallowstreet to increase ROI from their video activity.
mallowstreet are now benefitting from in-depth analytics, helping their drive to better understand the themes in which their audience are most interested. They are exploring the use of captions as a means to increase audience engagement by increasing mobile reach and accessibility.