Freshfields Bruckhaus Deringer

Transforming video use for one of the world’s biggest legal firms

Challenge

A Buto customer since 2011, Freshfields needed an efficient way to engaging clients and prospects with video on social media and deliver secure, up-to-date information to its lawyers.

Solution

The highly flexible Buto platform allows Freshfields to securely communicate to its 5,000 strong workforce with up-to-the-minute video content delivered via email and intranet, while simultaneously allowing its global marketing teams to efficiently engage its audiences on social.

Result

Freshfields, who are keen users of Buto’s powerful analytics, are safe in the knowledge that they're seeing tangible value from Buto and gaining great traction with their global audiences. One internal campaign, for example, engaged nearly half the firm in just over a 24 hour period.

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