M&G were initially running the Buto platform for European content, and another well-known video hosting solution for their UK content. To improve internal workflow, M&G needed to consolidate to a single platform.
After a rigorous procurement process M&G chose Buto as the sole provider of both secure internal communications and customer-facing video content. We have created a number of custom integrations to help M&G work efficiently across their enterprise, including integration with their web analytics provider and custom video mini-channels.
With Buto embedded across M&G’s European business, they now have a streamlined workflow for getting video content to staff and customers fast. As part of our customer success programme, training has been delivered across the enterprise to maximise use of the platform and introduce the wider M&G team to the real power of online video.