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Lots of organisations use YouTube because it’s free, but for anyone with a brand worth preserving, the lack of control is inappropriate. YouTube’s business is driven by third-party advertising, meaning anyone, even your competitors, could buy adverts that will display over your content. YouTube also directs viewers to ‘associated’ content after each video, which could be one of your competitors films.
This is why most organisations avoid using YouTube as their primary video host – but many still want to take advantage of the fact that YouTube is a hugely popular destination site for video content.
Link your Buto account to your YouTube account (just once, takes 30 seconds) and you can publish a clip from Buto to YouTube in one click or remove it just as easily.
Publishing your content to YouTube is also a good way of improving the chances of your content appearing in search engine results pages – but don’t forget that if someone’s watching your content on YouTube it’s incredibly hard to get them to take a related action back on your site.
Check out Buto’s video sitemaps feature for more information on video SEO.
