The most important fact to remember about YouTube is that it’s a channel, not a platform. A platform stores, organises and deploys your online video whereas a channel is an environment in which video is exposed to your key audience. What YouTube’s great for YouTube is a fantastic channel for getting new viewers for your [...]
Eversheds Eversheds are internationally recognised as the leading innovators in the legal sector and we love helping them along their journey. They use video extensively on their dotcom site to communicate specialist information. They also use it in all aspects of internal communications from CPD to change management. Video gives them a slice of human, [...]
In this video we showcase the latest product developments and features from the Buto team.
The environment in which people now browse the web is fundamentally more competitive than any other media space in the history of advertising. Display ad designers have long had to cope with their work being one of multiple things in an environment competing for peoples’ attention, and TV advert producers know their audiences will channel [...]
We’ve written a report to help retailers get more out of their online video, which you can download for free at the bottom of this page! In June YouTube announced that it had hit the 3 billion views per day milestone and was receiving 48 hours of new video per minute. Gartner listed online video [...]
In just one minute, this short film will explain the difference between codecs and containers, and why it’s important that online video platforms like Buto support multiple devices.
Back in October we told you about how excited we were to see online video listed near the top of research agency Gartner’s predictions for 2011. Now that we’re here, it might be the perfect time for you to think about how you’re going to host, manage and measure yours. Gartner made no small point [...]
We’re pleased to announce another major update to our encoding systems. As of this week, we’re applying more optimisation and computing power to encoding than ever before and we’ve seen some major reductions in wait times.
Emarketeer’s new, expertise-packed Online Video training course has been designed to inform you of all the key aspects of online video and equip you to make the right decision about your online video project.