A lot of digital marketing approaches start by asking which segment of the demographic is likely to be reachable via a certain channel. For example things which are “early adopter” reliant are typically the preserve of 15-34 year old males who, let’s face it, are more likely than most to buy new shiny toys and [...]
In this, the fourth clip in our Online Video Strategy series, Steffan Aquarone explains why social video is more powerful than pre-roll or video ads. With our free how to guide you’ll be able to study these recommendations in more detail.
In this, the second clip in our Online Video Strategy series, video expert and Buto’s Strategy Director Steffan Aquarone explains the many ways you can measure how your content is performing. With our free how to guide you’ll be able to study these recommendations in more detail.
The biggest difference between online video today and corporate video of the 1990s is that of audiences. Online audiences today are used to consuming far more information per unit of time than twenty years ago. Just think about the pace of TV comedy, or soap operas, and how it’s simply got faster over the years. [...]
We’ve put together a short film to suggest some of the benefits of adding video to your website – and how using a video platform like Buto can help you get the most out of your video content. ‘How to’ number 4: Why should I use video on my website?
Is “your marketing department thinks it’s funny” a sufficient reason to think a film will go viral? Buto’s technology director Will Grant gives some tips on creating successful viral films: ‘How to’ number 3: How do films become viral?