If you read your video analytics data carefully and regularly you can make changes to see massive improvements in the results you get from your online video.
Are you exploring video on the web but wondering about how it all works? We’ve put together a series of short ‘how to’ films to help guide you through. ‘How to’ number 5: What is video encoding?
We’ve put together a short film to suggest some of the benefits of adding video to your website – and how using a video platform like Buto can help you get the most out of your video content. ‘How to’ number 4: Why should I use video on my website?
Is “your marketing department thinks it’s funny” a sufficient reason to think a film will go viral? Buto’s technology director Will Grant gives some tips on creating successful viral films: ‘How to’ number 3: How do films become viral?
‘How to’ Number 2: How to add in-player call-to-actions to your videos, and drive traffic back to your site.