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Retail Product Videos: you need to work harder on your content to achieve results

The environment in which people now browse the web is fundamentally more competitive than any other media space in the history of advertising. Display ad designers have long had to cope with their work being one of multiple things in an environment competing for peoples’ attention, and TV advert producers know their audiences will channel [...]

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Retail Video: How to Get Results from Online Video

We’ve written a report to help retailers get more out of their online video, which you can download for free at the bottom of this page! In June YouTube announced that it had hit the 3 billion views per day milestone and was receiving 48 hours of new video per minute. Gartner listed online video [...]

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Case Study: GAME get eCommerce results with video

Game Group is Europe’s leading Video Games retailer – and they use Buto to achieve measurable improvements in user-engagement and sales conversions on their online stores. This video will show you how:

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Use in-video adverts to drive traffic

We’ve taken call-to-action a step further, and now you can opt to have these messages displayed “in vision” during the video.

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