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In this, the second clip in our Online Video Strategy series, video expert and Buto’s Strategy Director Steffan Aquarone explains the many ways you can measure how your content is performing. With our free how to guide you’ll be able to study these recommendations in more detail.
The biggest difference between online video today and corporate video of the 1990s is that of audiences. Online audiences today are used to consuming far more information per unit of time than twenty years ago. Just think about the pace of TV comedy, or soap operas, and how it’s simply got faster over the years. [...]
We didn’t know this, but Sky have been loyal Buto customers since July! Although Buto isn’t yet delivering the whole of Sky Go, their corporate website is full of Buto-delivered videos especially on the Sky Views blog. Sky Views is a particularly good example of online video. All sorts of people contribute to the blog, [...]
There’s an extremely geeky tradition in video games called ‘speed running‘. The idea is that after a gamer has mastered a level, the challenge then becomes to complete it faster and faster, shaving milliseconds off the best time. So we thought it would be interesting to demonstrate how quickly you can make a video clickable [...]
We’ve upgraded the Buto online video platform to version 3.1 – here’s the low-down…
Buto gives you a huge amount of control over how your viewers consume (and engage with) your video content. The key customisations happen in the player, through our easy-to-use editors for settings and themes. Colours Buto lets you determine the colour scheme of your player, to best match your website. The system also lets you [...]
Game Group is Europe’s leading Video Games retailer – and they use Buto to achieve measurable improvements in user-engagement and sales conversions on their online stores. This video will show you how:
Pre-roll video advertising is a tacked-on relic from the pre-online age. When TV advertising began, the advertisers knew we’d sit through a short commercial while we waited for the show to resume. Today’s viewers forage online – searching for the clips they want to see, flitting between traditional sites and video destinations – and the [...]
Back in October we told you about how excited we were to see online video listed near the top of research agency Gartner’s predictions for 2011. Now that we’re here, it might be the perfect time for you to think about how you’re going to host, manage and measure yours. Gartner made no small point [...]
Are you exploring video on the web but wondering about how it all works? We’ve put together a series of short ‘how to’ films to help guide you through. ‘How to’ number 5: What is video encoding?
