In this video we showcase the latest product developments and features from the Buto team.
The most important fact to remember about YouTube is that it’s a channel, not a platform. A platform stores, organises and deploys your online video whereas a channel is an environment in which video is exposed to your key audience. What YouTube’s great for YouTube is a fantastic channel for getting new viewers for your [...]
In this, the second clip in our Online Video Strategy series, video expert and Buto’s Strategy Director Steffan Aquarone explains the many ways you can measure how your content is performing. With our free how to guide you’ll be able to study these recommendations in more detail.
The biggest difference between online video today and corporate video of the 1990s is that of audiences. Online audiences today are used to consuming far more information per unit of time than twenty years ago. Just think about the pace of TV comedy, or soap operas, and how it’s simply got faster over the years. [...]
We didn’t know this, but Sky have been loyal Buto customers since July! Although Buto isn’t yet delivering the whole of Sky Go, their corporate website is full of Buto-delivered videos especially on the Sky Views blog. Sky Views is a particularly good example of online video. All sorts of people contribute to the blog, [...]
There’s an extremely geeky tradition in video games called ‘speed running‘. The idea is that after a gamer has mastered a level, the challenge then becomes to complete it faster and faster, shaving milliseconds off the best time. So we thought it would be interesting to demonstrate how quickly you can make a video clickable [...]
We’ve upgraded the Buto online video platform to version 3.1 – here’s the low-down…
Buto gives you a huge amount of control over how your viewers consume (and engage with) your video content. The key customisations happen in the player, through our easy-to-use editors for settings and themes. Colours Buto lets you determine the colour scheme of your player, to best match your website. The system also lets you [...]
Game Group is Europe’s leading Video Games retailer – and they use Buto to achieve measurable improvements in user-engagement and sales conversions on their online stores. This video will show you how:
Pre-roll video advertising is a tacked-on relic from the pre-online age. When TV advertising began, the advertisers knew we’d sit through a short commercial while we waited for the show to resume. Today’s viewers forage online – searching for the clips they want to see, flitting between traditional sites and video destinations – and the [...]