The most important fact to remember about YouTube is that it’s a channel, not a platform. A platform stores, organises and deploys your online video whereas a channel is an environment in which video is exposed to your key audience. What YouTube’s great for YouTube is a fantastic channel for getting new viewers for your [...]
This week, the OpenSSL project released an update to address a serious security vulnerability nicknamed “Heartbleed“. This vulnerability impacted the encryption used by many internet communications and could allow an attacker to access to encrypted HTTPS traffic. As soon as Buto became aware of Heartbleed, we moved to address and evaluate the impact of this [...]
Take a look at the video below to find out how IT Manager Brian get’s the most out of his online video with the Buto platform. If you think that your video deserves the best and would like advice on creating your online video strategy then please give us a call on 0121 309 0350 [...]
Sky have been loyal Buto customers since July 2011. Although Buto isn’t yet delivering the whole of Sky Go, their corporate website is full of Buto-delivered videos especially on the Sky Views blog. Sky Views is a particularly good example of online video. All sorts of people contribute to the blog, which offers a behind-the-scenes [...]
This month, Strategy and Client Services Director Jeremy Stinton talks about how we can help with your video strategy, workflow and management of your video content, as well as understanding a little more about the in-depth analytics that the Buto player provides. If you would like to know more information about how we can help [...]
In this video we showcase the latest product developments and features from the Buto team.
In this, the second clip in our Online Video Strategy series, video expert and Buto’s Strategy Director Steffan Aquarone explains the many ways you can measure how your content is performing. With our free how to guide you’ll be able to study these recommendations in more detail.
The biggest difference between online video today and corporate video of the 1990s is that of audiences. Online audiences today are used to consuming far more information per unit of time than twenty years ago. Just think about the pace of TV comedy, or soap operas, and how it’s simply got faster over the years. [...]
There’s an extremely geeky tradition in video games called ‘speed running‘. The idea is that after a gamer has mastered a level, the challenge then becomes to complete it faster and faster, shaving milliseconds off the best time. So we thought it would be interesting to demonstrate how quickly you can make a video clickable [...]