UK Leaders in Online
Enterprise Video Management

Why is YouTube not always the best place for your valuable video content?

The most important fact to remember about YouTube is that it’s a channel, not a platform. A platform stores, organises and deploys your online video whereas a channel is an environment in which video is exposed to your key audience. What YouTube’s great for YouTube is a fantastic channel for getting new viewers for your [...]

View the full article »

In-player adverts deliver high click-through rate

We recently launched in-player adverts in Buto – allowing you to build your own overlay ads on your video content. It’s early days, but we’ve aggregated all the in-player advert statistics across all our customers over the past 10 days. The results show an average click-through rate of 7% across the board. This is many [...]

View the full article »

Online video soared 140% in 2009, display ads stall

Online display spend fell despite a 140 percent increase in online video spend.

View the full article »

Online video use predicted to soar

A report and analysis by online research body eMarketer has shown huge growth in online video last year and predicts more in years to come.

View the full article »