The most important fact to remember about YouTube is that it’s a channel, not a platform. A platform stores, organises and deploys your online video whereas a channel is an environment in which video is exposed to your key audience. What YouTube’s great for YouTube is a fantastic channel for getting new viewers for your [...]
We recently launched in-player adverts in Buto – allowing you to build your own overlay ads on your video content. It’s early days, but we’ve aggregated all the in-player advert statistics across all our customers over the past 10 days. The results show an average click-through rate of 7% across the board. This is many [...]
Online display spend fell despite a 140 percent increase in online video spend.