The massively-geeky amongst you will know that while the iPhone lacks Flash, it does support HTML5 in its Safari web browser.
We’ve launched iPhone compatible video in Buto and this allows us to display your video in a player that’s part of the device. If you’ve got one of the shiny smartphones, head to our homepage and click “play video” to see for yourself. (Update: we support iPad video too!)
What the less-geeky will realise is that this allows your content to reach a new, wider audience – with no extra effort, software or expertise.
As web video evolves, we’ll automatically keep up with advances and prepare your content for the formats, standards and devices of the future – whatever they may be.

iPhone Video with Buto
Our clever embed code displays the Flash player where required, but “degrades” automatically on the iPhone to show the video. You just copy and paste and you’re done.
[...] play. The iPhone, which doesn’t include Flash, will also play videos served by Buto (we added this feature a while back) – and play them full-screen, using the phone’s in-built [...]
[...] you’re using Buto: nothing. We’ve built iPhone, iPod Touch and iPad video compatibility into the system, automatically. [...]
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This is great, how does the HTML work?