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Google’s Analytics product brings enterprise-class web analytics to sites all over the world for free – no wonder it’s the most widely used analytics service on the web.*

You can set Buto’s video player to publish view and duration statistics, as well as advert clicks, impressions and closes, directly to your Google Analytics (GA) account.

This doesn’t affect your statistics in Buto, rather it adds another level of detail – meaning you can relate goals on your site to video data within GA.

Now you can prove, at a glance, that your video content is generating conversions, selling products and increasing dwell times.

GA Integration is live and part every Buto account right now.

*Source: http://w3techs.com/technologies/overview/traffic_analysis/all