The most important fact to remember about YouTube is that it’s a channel, not a platform. A platform stores, organises and deploys your online video whereas a channel is an environment in which video is exposed to your key audience. What YouTube’s great for YouTube is a fantastic channel for getting new viewers for your [...]
This month, Strategy and Client Services Director Jeremy Stinton talks about how we can help with your video strategy, workflow and management of your video content, as well as understanding a little more about the in-depth analytics that the Buto player provides. If you would like to know more information about how we can help [...]
The Call to Action is the MOST IMPORTANT element of any marketing material. No call to action and it’s likely that the countless hours of time and manpower will have been wasted. A call to action should contain three elements: 1: A no-obligation statement which explains why people should click. 2: An invitation to click, proceed [...]
The most important fact to remember about YouTube is that it’s a channel, not a platform. And yet because it’s free, many brands use YouTube to host videos on their websites. The problem here is that there’s no such thing as a free lunch. More than 60 hours of new video are uploaded to YouTube [...]
In this, the fourth clip in our Online Video Strategy series, Steffan Aquarone explains why social video is more powerful than pre-roll or video ads. With our free how to guide you’ll be able to study these recommendations in more detail.
In this, the third clip in our Online Video Strategy series, Steff Aquarone explains the many ways you can measure how your content is performing. With our free how to guide you’ll be able to study these recommendations in more detail.
In this, the second clip in our Online Video Strategy series, video expert and Buto’s Strategy Director Steffan Aquarone explains the many ways you can measure how your content is performing. With our free how to guide you’ll be able to study these recommendations in more detail.
The biggest difference between online video today and corporate video of the 1990s is that of audiences. Online audiences today are used to consuming far more information per unit of time than twenty years ago. Just think about the pace of TV comedy, or soap operas, and how it’s simply got faster over the years. [...]
The environment in which people now browse the web is fundamentally more competitive than any other media space in the history of advertising. Display ad designers have long had to cope with their work being one of multiple things in an environment competing for peoples’ attention, and TV advert producers know their audiences will channel [...]
We’ve written a report to help retailers get more out of their online video, which you can download for free at the bottom of this page! In June YouTube announced that it had hit the 3 billion views per day milestone and was receiving 48 hours of new video per minute. Gartner listed online video [...]