UK Leaders in Online
Enterprise Video Management

Why is YouTube not always the best place for your valuable video content?

The most important fact to remember about YouTube is that it’s a channel, not a platform. A platform stores, organises and deploys your online video whereas a channel is an environment in which video is exposed to your key audience. What YouTube’s great for YouTube is a fantastic channel for getting new viewers for your [...]

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Looking for help with building your video strategy?

This month, Strategy and Client Services Director Jeremy Stinton talks about how we can help with your video strategy, workflow and management of your video content, as well as understanding a little more about the in-depth analytics that the Buto player provides. If you would like to know more information about how we can help [...]

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Increase Customer Engagement with a More Effective Call to Action.

The Call to Action is the MOST IMPORTANT element of any marketing material. No call to action and it’s likely that the countless hours of time and manpower will have been wasted. A call to action should contain three elements: 1: A no-obligation statement which explains why people should click. 2: An invitation to click, proceed [...]

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Online video platform – why not just use YouTube?

The most important fact to remember about YouTube is that it’s a channel, not a platform. And yet because it’s free, many brands use YouTube to host videos on their websites. The problem here is that there’s no such thing as a free lunch. More than 60 hours of new video are uploaded to YouTube [...]

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Social Video is three times more effective than paid-for video advertising

  In this, the fourth clip in our Online Video Strategy series, Steffan Aquarone explains why social video is more powerful than pre-roll or video ads. With our free how to guide you’ll be able to study these recommendations in more detail.

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Video SEO – make your video findable in Google

In this, the third clip in our Online Video Strategy series, Steff Aquarone explains the many ways you can measure how your content is performing. With our free how to guide you’ll be able to study these recommendations in more detail.

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Video Analytics – measure views, duration, click-through and more using Buto’s video analytics package

In this, the second clip in our Online Video Strategy series, video expert and Buto’s Strategy Director Steffan Aquarone explains the many ways you can measure how your content is performing. With our free how to guide you’ll be able to study these recommendations in more detail.

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Online Video: How to Have a Strategy

The biggest difference between online video today and corporate video of the 1990s is that of audiences. Online audiences today are used to consuming far more information per unit of time than twenty years ago. Just think about the pace of TV comedy, or soap operas, and how it’s simply got faster over the years. [...]

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Retail Product Videos: you need to work harder on your content to achieve results

The environment in which people now browse the web is fundamentally more competitive than any other media space in the history of advertising. Display ad designers have long had to cope with their work being one of multiple things in an environment competing for peoples’ attention, and TV advert producers know their audiences will channel [...]

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Retail Video: How to Get Results from Online Video

We’ve written a report to help retailers get more out of their online video, which you can download for free at the bottom of this page! In June YouTube announced that it had hit the 3 billion views per day milestone and was receiving 48 hours of new video per minute. Gartner listed online video [...]

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