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In this, the third clip in our Online Video Strategy series, Steff Aquarone explains the many ways you can measure how your content is performing. With our free how to guide you’ll be able to study these recommendations in more detail.
In this, the second clip in our Online Video Strategy series, video expert and Buto’s Strategy Director Steffan Aquarone explains the many ways you can measure how your content is performing. With our free how to guide you’ll be able to study these recommendations in more detail.
The biggest difference between online video today and corporate video of the 1990s is that of audiences. Online audiences today are used to consuming far more information per unit of time than twenty years ago. Just think about the pace of TV comedy, or soap operas, and how it’s simply got faster over the years. [...]
The environment in which people now browse the web is fundamentally more competitive than any other media space in the history of advertising. Display ad designers have long had to cope with their work being one of multiple things in an environment competing for peoples’ attention, and TV advert producers know their audiences will channel [...]
We’ve written a report to help retailers get more out of their online video, which you can download for free at the bottom of this page! In June YouTube announced that it had hit the 3 billion views per day milestone and was receiving 48 hours of new video per minute. Gartner listed online video [...]
Buto’s series of “How To:” guides have been created for internet professionals working in marketing, IT or business management roles. This particular guide is specifically designed to help people working in online marketing and communications. It aims to help you understand all the important aspects of online video so you can deploy strategies that achieve [...]
If you read your video analytics data carefully and regularly you can make changes to see massive improvements in the results you get from your online video.
Originally posted on UtalkMarketing.com 1. Make sure it’s well encoded. Check your web video platform does the encoding for you and upload the highest quality version you can find. You might like to check support for non-flash devices like iPhone and iPad – although iPhone is just 6% of the handset market, it accounts for [...]
We’ve put together a short film to suggest some of the benefits of adding video to your website – and how using a video platform like Buto can help you get the most out of your video content. ‘How to’ number 4: Why should I use video on my website?
Is “your marketing department thinks it’s funny” a sufficient reason to think a film will go viral? Buto’s technology director Will Grant gives some tips on creating successful viral films: ‘How to’ number 3: How do films become viral?
