A lot of digital marketing approaches start by asking which segment of the demographic is likely to be reachable via a certain channel. For example things which are “early adopter” reliant are typically the preserve of 15-34 year old males who, let’s face it, are more likely than most to buy new shiny toys and [...]
There’s a lot of talk about how the battles that are happening now will affect the future of web video.
Pre-roll video advertising is a tacked-on relic from the pre-online age. When TV advertising began, the advertisers knew we’d sit through a short commercial while we waited for the show to resume. Today’s viewers forage online – searching for the clips they want to see, flitting between traditional sites and video destinations – and the [...]
We’re really excited to announce that Buto has been shortlisted for one of the UK’s most prestigious digital innovation awards. Buto beat off fierce competition from more than 350 overall entries to be shortlisted for the award for innovation in Rich Media and Video alongside prestigious brands Dyson and Gravity Global. Econsultancy Innovation Director Chris [...]
Back in October we told you about how excited we were to see online video listed near the top of research agency Gartner’s predictions for 2011. Now that we’re here, it might be the perfect time for you to think about how you’re going to host, manage and measure yours. Gartner made no small point [...]
We’ve tried to pick a few stories that we think were significant in 2010. It was the year of Facebook – they even began to dominate global video viewing trends: Facebook now the world’s third-largest video site. But even as Facebook grew, the ‘long tail’ came into play in the web video market – with [...]
Another year, another list of the top 10 most-viewed content from YouTube. This year, the most-watched YouTube videos were: 1. BED INTRUDER SONG!!! (now on iTunes) 2. TIK TOK KESHA Parody: Glitter Puke – Key of Awe$ome #13 3. Greyson Chance Singing Paparazzi 4. Annoying Orange Wazzup 5. Old Spice | The Man Your Man [...]
This time last year we made some predictions for 2010, and reassuringly they all (sort of) came to pass. Device convergence Virgin Media announced their internet enabled set-top box, made in partnership with Tivo – on December the 2nd, just in time for this blog post. The other major broadcasters are sure to follow – [...]
Big Button (the company behind Buto) are looking for a Web & Interactive Developer to join the team.