The most important fact to remember about YouTube is that it’s a channel, not a platform. A platform stores, organises and deploys your online video whereas a channel is an environment in which video is exposed to your key audience. What YouTube’s great for YouTube is a fantastic channel for getting new viewers for your [...]
It doesn’t matter what CMS you prefer, the technology you use, or the devices you are targeting, video delivered by Buto will play out. Our embed code is standards-compliant, efficient and also works with non-Flash devices like the iPhone. We even generate an un-branded “play page” showing nothing but your video – ideal if you [...]
The one question that potential customers are guaranteed to ask us? “Why should I use buto.tv when I can just upload my videos to YouTube?” It’s a good question, and we’ve created this handy whitepaper to share with you all of the awesome reasons why our platform can do so much more than a [...]
What is H.265? H.265 is a high efficiency video codec that promises the same video quality as its predecessor H.264 but using just half the bandwidth. With this reduction in bandwidth usage, H.265 allows for better and faster loading of video with the ability to optimise video for parallel processing, so that certain sections of [...]
I’m often asked ‘what is video SEO?’ and ‘how can video SEO get me on the first page of Google?’ In this whitepaper I answer these questions and share some of the secrets of online video SEO including some practical steps you can take right now (like how to create a video site map). Hope [...]
Here’s our new promotional video for Buto. As well as telling you about the awesomeness of the online video platform, it tells you the host of reasons you should trust the Buto team to help deliver your online video strategy. We hope you like it!
Buto uses an ‘Agile’ development methodology, which is a universally accepted best practice method for developing software that’s quick, cost efficient and, most importantly, allows development to twist and turn with clients’ changing requirements. In other words, it helps us to be Agile! Agile works by looking at a project in ‘sprints’. A Buto sprint [...]
There’s an extremely geeky tradition in video games called ‘speed running‘. The idea is that after a gamer has mastered a level, the challenge then becomes to complete it faster and faster, shaving milliseconds off the best time. So we thought it would be interesting to demonstrate how quickly you can make a video clickable [...]
In just one minute, this short film will explain the difference between codecs and containers, and why it’s important that online video platforms like Buto support multiple devices.
In this tutorial we’re going to build a simple page that lists the 10 latest videos in a ‘carousel’ using the Buto API, and allows a user to select each video in the carousel to play.