Online video news, new features, help and tutorials.
Google, with its monopoly on the world, moved the goal posts last year so only YouTube videos appear directly on the Search Engine Results Pages. However, SEO on other video platforms is by no means futile. Google loves video and well-indexed video content has a significant impact on the ranking of any web-page it’s placed on.
By following these 5 steps you’ll massively increase the benefit your video adds to your web-page search ranking:
1) HD Video:
If Google loves video, then Google loves HD video times a hundred. Even if your video wasn’t recorded in HD, uploading a file exported in HD from your edit suite will give you exactly the same benefit from Google.
By metadata we mean information like titles, description and tags. Google is looking for relevance of content to its users search terms. Think about what your audience is searching for and use the Google Keyword Planner tool to help you define a list of key words that you include consistently in your metadata.
Don’t include words or phrases that are irrelevant to what your audience is searching for.
3) Video sitemap:
A video sitemap is crucial as it tells Google exactly what video content sits where on your site. Good online video platforms (like Buto) generate video sitemaps for you. Pointing your robots.txt to a regularly refreshed video sitemap means Google will always be picking up your latest content.
Google looks more favourably on content that‘s creating a buzz. Linking back to a page displaying video content from paid, owned and earned social media properties will increase your popularity with Google.
Google also indexes subtitles or captions added to a video. Make sure you add these even if it’s in English. Don’t be tempted to use completely automated systems though, I’ve seen a number of brand-damaging horror stories from those who thought this was an easy route. Add captions yourself, pay an agency to do it or use an automated system that uses real-live humans to create the file rather than a machine.
Do you want to deliver video securely to mobile users? With mobile making-up an average of 40% of video views it is important not to exclude this massive chunk of your audience, even if your content is for internal consumption or commercially sensitive. Using traditional IP address restriction to secure video content being accessed via […]
Posted by ButoOverlord on January 7, 2015 | No comments
Got something big happening that you want to share globally? Need to present to a bunch of staff, but can’t get them all together in one place? Need to do this securely? On any device? You can with Buto. For a low monthly fee ‘Buto live’ can be activated in your account. When you’re ready […]
Posted by ButoOverlord on December 11, 2014 | No comments
Our audiences all have an insatiable appetite for new content. Trouble is, sometimes we don’t have the resource to create it ourselves or pay somebody to make it for us. The smart-phone has democratised video-making to the point where most people can shoot a watchable piece of content on their phone (I’ve lost track of […]
Posted by ButoOverlord on December 10, 2014 | No comments
By embedding a Buto playlist you can now present a whole channel of content to your viewer by doing nothing more than dragging and dropping content into a box. Known as ‘The matrix embed’ <Insert your own Keanu Reeves gag here> this feature is in every Buto users account right now and available to use at no […]
Posted by ButoOverlord on November 28, 2014 | No comments
In this white-paper online video expert Jeremy Stinton takes you through the building blocks of a great strategy which will engage your audience and gain tangible return on investment. Click the image to download or view this PDF white paper.
Posted by ButoOverlord on November 27, 2014 | No comments